Package printing involves printing on various packaging materials, adding decorative patterns, designs, or text to make the product more attractive or informative, thereby conveying information and increasing sales. This includes printing on cartons, bottles, and cans.
Package printing accounts for a significant portion of both the printing and packaging industries and is an essential component of packaging engineering. Printing methods include letterpress, offset printing, gravure printing, screen printing, and perforated plate printing. Key elements of printing include paper, ink, and color. Package printing must consider economic and environmental considerations while also ensuring that the information presented is complete and well-defined.